Toto’s Toilet Won Japan’s Heart. Can it Conquer the American Market?
Having conquered its home market, the Japanese toilet-maker Toto is selling more bidets in the United States. Toto’s president says not even tariffs will halt its advance.
October 22, 2026
Having conquered its home market, the Japanese toilet-maker Toto is selling more bidets in the United States. Toto’s president says not even tariffs will halt its advance.