Digital Marketing
구글 검색 누락 막는 방법은?
구글 검색 누락 막는 웹사이트를 운영하거나 블로그 글을 꾸준히 작성하는 사람이라면 가장 걱정되는 문제 중 하나가 검색 노출 감소입니다. 특히
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Category: Digital Marketing
Digital Marketing
How To Fix Marketing’s Failed Data-Driven Dream
Marketers have been sold a dream: Collect more data, and you’ll get better insights to make smarter decisions. We all
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Digital Marketing
How One Brand Solved the Marketing Attribution Puzzle [Video]
Content Marketing Institute Team The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team.
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Digital Marketing
Smmact – The Most Reliable Platform for Social Media Growth in 2025
Introduction Growing a strong social media presence is crucial for influencers, businesses, and content creators. Whether you’re searching for a
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Digital Marketing
40 Must-Read Marketing Books (Written by Women)
Want a good book to advance your content skills, inspire creativity, or grow your business acumen? Look no further. One
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Digital Marketing
5 Scripts for Content Marketing Requests
How many times have you rolled your eyes or screamed (silently) about an unnecessary or misguided request crossing your content
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Digital Marketing
How To Market Yourself for the Marketing Role You Want
It’s been a rough few months for marketers. For all the announcements on LinkedIn celebrating the landing of a new
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Digital Marketing
Lights, Camera, Conversion: Must-Know Video Strategies and Tips for 2025
If your brand treats video like an extra in the background of your marketing strategy, it’s time to make it
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Digital Marketing
How 6 Leading Brands Use Content To Win Audiences [E-Book]
If you work in content marketing, you’ve experienced the “battle of the brains.” Your creative brain gets excited to develop
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Digital Marketing
Why (and How To) Write a Strategy for Your Cause-Related Marketing
These days, brands championing a social cause or initiative must treat it as a serious commitment. Of course, it was
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Digital Marketing
How To Position Marketing as a Business Driver
I see one mistake derailing marketing strategy again and again: Setting up marketing teams as internal agencies that serve cross-functional
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Digital Marketing
How Human Behavior Impacts Your Marketing Strategy
Content Marketing Institute Team The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team.
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Digital Marketing
How To Set Content Marketing Goals That Matter to the Business
Marketing goals often use soft, fuzzy language like “brand awareness,” “credibility,” and “education.” They’re nice things for the business, but
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Digital Marketing
Stuck in a Creative Rut? 5 AI Prompts To Help Your Content
Sound familiar? You stop writing after the intro to ponder what details to include. You need facts to support the
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Digital Marketing
Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control
I meet regularly with a group of seasoned professionals to explore big ideas, emerging trends, and how we might anticipate
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Digital Marketing
Freelance or Full-Scale Agency? How To Choose the Right Path for You [Video]
Don’t launch a new agency or any brand before listening to advice from someone who’s done it and even written
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Digital Marketing
Boot Barn Kicks High and Low in Its Event Content Marketing Strategy
Fashion shows function well as a marketing tool. Models walk down runways showcasing what the brand is selling. It’s a
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Digital Marketing
GSK Targets Patient-Adjacent Audience With Award-Winning Initiative
When someone lives with a health condition such as asthma, psoriasis, or bacterial infections, they’re not the only ones who
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Digital Marketing
Fast, Broken, and Stuck? Your Content Team Needs Processes To Break
We’re living in an era obsessed with overachievement. Tech billionaires tout themselves as the sole architects of progress, preaching the
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Digital Marketing
What’s the Future of Marketing Analytics in the AI Age? [Video]
Content Marketing Institute Team The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team.
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Digital Marketing
Give Content Its Own Marketing Strategy To Grow Its Success
Is it time to expand the definition of content marketing? In 2020, I posed that question. My argument was simple:
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Digital Marketing
Check Your SEO Strategy Vitals With These 5 Questions
Did you hear the canary chirping in the marketing coal mine? It got a little louder in the past month
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Digital Marketing
7 (New) Laws for Content Marketing Success
Remember 2019? We were all riding the Old Town Road with Lil Nas X while watching the slow-burn soap opera
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Digital Marketing
SEO Moves To Make (and Ditch) in 2025 [Video]
SEO isn’t dead. It just needs a fresher approach. In this video presentation, experts from TopRank Marketing reveal why traditional
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Digital Marketing
Why the Future Depends on Responsible Marketing
“With great power comes great responsibility.” That’s what Uncle Ben told Peter Parker (aka Spiderman) in 1962. Let’s twist the
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Digital Marketing
What the OpenAI Ad Says About Created and Constructed Content in the AI Era
What was your favorite ad from the Super Bowl LIX? I couldn’t pick just one. As is true every year,
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Digital Marketing
Should You Toss Your Editorial Calendar in Favor of This Marketing Strategy?
Content Marketing Institute Team The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team.
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Digital Marketing
Diversity and Inclusivity in Content Marketing
Diversity, equity, and inclusion (DEI) programs are being cancelled by public institutions and private companies. But the end of formal
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Digital Marketing
Try a Purple Content Strategy To Differentiate in the AI Age
Just when it seemed like the generative AI landscape was beginning to settle, DeepSeek stepped in and said, “Hold my
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Digital Marketing
How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’ [Video]
Take the lead on innovation and creation with your brand’s content and marketing. Learn how to get the buy-in and
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Digital Marketing
5+ Best Practices for Award-Winning Brand Newsletters
Trendy content marketing formats and platforms can come and go. Today’s TikTok campaign is tomorrow’s “Remember when …?” But one
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Digital Marketing
8 Meaningful Brand Responses to Natural Disasters
Many brands line up with statements of “thoughts and prayers” after natural and human-made devastation, such as the recent California
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Digital Marketing
Visionary Content May Not Be Popular (Yet), But It’s Your Secret Edge
One of the best motivational speeches I’ve heard came not from a business event or even a TED conference. It
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Digital Marketing
How To Tell Stories That the C-Suite Wants To Hear [Video]
Content Marketing Institute Team The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team.
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Digital Marketing
Marketing Toolkit To Improve Your Content Operations
You have too many marketing tasks and responsibilities to do them the hard way. Your work is too critical to
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Digital Marketing
Expert Tips To Set Your Strategy
Confession time. Just before sitting down to write this article, I was working on a social calendar project for a
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Digital Marketing
Why AI Makes Content Planning Out Loud More Important Than Ever
Visibility. Once upon a time, that word was the most common answer I heard when I asked marketing leaders what
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Digital Marketing
How To Use GA4 and AI To Find the Gold In Your Data
Open a marketer’s treasure chest and you’ll see an abundance of data. How do you select the valuable gold among
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Digital Marketing
Forget Fear, Joyful Marketing Works: Examples From Top Brands
As the founder and CEO of The Joy Brigade, Shabnam Mogharabi counsels people to rebel with joy. She’s embraced the
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Digital Marketing
Why Culture Is Key to Brand Marketing’s Influence
I recently interviewed Marcus Collins, author of For the Culture: The Power Behind What We Buy, What We Do, and
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Digital Marketing
How To Write a 1-Page Content Marketing Strategy in a Few Hours
To get everybody on the same page with your brand’s content marketing, you need an actual page. Your team —
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Digital Marketing
What Marketers Need To Know
People prefer the easiest route. When they search for information, that now means they turn to generative AI tools, like
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Digital Marketing
Should You Prioritize Speed or Agility? (No, They Aren’t the Same)
Have you seen that video of Mark Zuckerberg talking about the difference between Meta’s and Apple’s development approaches? For some
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Digital Marketing
What’s Lost When AI-Generated Characters Lie and Misrepresent?
Meta just learned the hard way that no one likes fake friends. Users quickly sniffed out the company’s AI-generated profiles
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Digital Marketing
How To Promote Your Research for Maximum Press Coverage
Brands generate original research to grow their recognition as thought leaders in their industries. But the buzz won’t materialize if
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Digital Marketing
What Is a Content Marketer, Anyway?
Content marketers have long had an identity crisis. In recent years, the crisis has grown with the ubiquity of content
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Digital Marketing
What’s Your Word for 2025?
Happy New Year! Here we are again. It’s the beginning of a new year — that magical time when your
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Digital Marketing
The Grinch That Stole Creativity: 2024 in Seussian Review
I hope you are getting ready for a wonderful season of giving, and taking a pause from all things marketing
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Digital Marketing
Why Your Great Content Isn’t Driving Great Results — And How To Fix It
When your content fires on all cylinders, the signs are obvious. Your audience searches for your content by name, eagerly
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Digital Marketing
What Does Instagram’s Hashtag Move Mean for Marketers?
Hashtag stuffing isn’t as tasty a dish as it once was. This month, Instagram ended its following hashtags feature. Users
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Digital Marketing
Should TikTok Ruling Take a Bite Out of Your Marketing?
Earlier this year, everybody was all aflutter about the U.S. ban on TikTok. But when the ban moved into the
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Digital Marketing
How 5 Travel Brands Inspire Dreams With Powerful Storytelling
Exciting destinations. Luxurious accommodations. Friction-free coordination. Memory-making experiences. For consumers, these are the things travel dreams are made of. For
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Digital Marketing
How To Use Friction To Build Better B2B Customers
“The future is already here — it’s just not evenly distributed yet.” That fantastic quote, usually attributed to author William
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Digital Marketing
Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?
This past couple of weeks, it wasn’t politics or U.S. Thanksgiving gatherings that dominated social media arguments. Instead, it was
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Digital Marketing
How To Make the Case for a Raise in Your Content and Marketing Role
You’re underpaid for the marketing work you perform. That’s the sentiment of marketers surveyed for CMI’s 2025 Career Outlook: Content
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Digital Marketing
What Experience Do You ‘Get To’ Create for Someone Today?
It hasn’t been an easy year, and I won’t be sad to say goodbye to 2024. I’m looking at 2025
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Digital Marketing
What Marketers Should Know About Data Cleaning, Modeling, and Governance
You can access a wealth of marketing-related data — from web analytics and customer journey behavior to competitor analysis and
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Digital Marketing
Holiday Marketing Inspiration: 6 Delicious Content Examples
It’s Thanksgiving Day in the United States, when you try to leave work behind, put aside petty squabbles, and be
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Digital Marketing
Why ‘Know Your Why’ Is Wrong for Content — and How To Fix It
At a conference last week, the CEO of a professional services firm asked me about some advice they’d received from
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Digital Marketing
Will the X Avalanche Lead to a New Social Media Landscape for Marketers?
On Nov. 6, the day after the U.S. elections, more than 115,000 users deactivated their accounts on X. That’s the
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Digital Marketing
Manufacturing Marketing Outlook for 2025
New research suggests that manufacturing marketers — like a lot of other B2B marketers — only feel “average” about their
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Digital Marketing
Are We Walking Backward Into the Future of Content and Marketing?
Predicting the death of anything is the easiest way to land in hot water. The second easiest is clinging to
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Digital Marketing
How To Battle Organic Search Analytics in the AI Era
What happens when search-related data shows your organization’s content isn’t delivering? You dig deeper into data. That’s what Brian Piper
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Digital Marketing
At Least One of These Predictions for Marketers Is True
Predictions for 2025 started fast and furious before the calendar flipped to November. But, as you’ve learned, marketing predictors are
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Digital Marketing
How Caspian Studios Brought Fiction to B2B Content
Caspian Studios likes to shake things up. Take its Murder in HR podcast. Many agencies listen to client needs and
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Digital Marketing
27 Definitions for Effective Content Marketing Measurement
You’ll never know what content works — and why — unless you regularly track and evaluate its metrics against your
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Digital Marketing
How To Optimize Content Organization for 2025
How do you approach content optimization? It’s easy to get stuck working on one piece at a time — trying
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Digital Marketing
Will SearchGPT Whack Google Where It Counts?
For the last 25 years, people have used internet search in a straightforward way. Input a keyword or phrase, and
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Digital Marketing
The B2B Game Plan for Success
You likely associate influencer marketing with well-known B2C tactics. Engaging social media personalities to co-create content and promote products to
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Digital Marketing
Why You Need People To Manage the Meaning of AI Content
What’s your data strategy? Your first thought might be about first-party data collection, performance metrics, or metadata for targeted content.
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Digital Marketing
How To Find the Truth in Data and Marketing Analytics
What are your brand’s “left ventricles” waiting for discovery? Seth Stephens-Davidowitz posed a variation of that question in his keynote
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Digital Marketing
Semrush’s Acquisition Reinforces the Value of Owned Media
It looks like Semrush took notes on CMI’s advice that the best way to launch a content marketing platform is
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Digital Marketing
7 Bright Ideas To Help Your Content and Marketing Shine in 2025
A spark can ignite a creative fire. A spark can illuminate a moment. Last week, I witnessed glimmers of light
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Digital Marketing
How Salesforce Blazed Award-Winning Content Trail for Sales Pros
Did Salesforce really need another content project? The company’s mega-successful Trailblazer program, launched way back in 2007 as IdeaExchange, had
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Digital Marketing
3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025
In introducing our latest content marketing research, CMI’s Stephanie Stahl wrote: “While many [companies] find themselves simply treading water, a
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Digital Marketing
Don’t Settle for This in Your 2025 Marketing
This week, thousands of content marketers from all over the world invaded San Diego to celebrate the beloved practice, do
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Digital Marketing
Content Score: How To Assess Performance
Universally acknowledged truth: Good content serves as one of the most effective ways to attract and retain your target audience’s
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Digital Marketing
How To Plan Content To Support Digital Sales
The pandemic didn’t just change the B2B buying game; it flipped the whole table. That’s how Susan Gonzalez, director of
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Digital Marketing
Embrace the Valuable Friction Between Creativity and Tech
As Content Marketing World 2024 kicks off today, I’m sharing my opening remarks on our beloved practice’s current state and
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Digital Marketing
Data Standards for Marketing Are a Must, But Few Brands Have Them [Research]
Does your marketing measurement and data have standards? What does that even mean? Well, it means you have a standard
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Digital Marketing
6 Ideas for Epic Audio and Video Storytelling [Examples]
“Let me tell you a story …” Those six simple words command attention. They create an expectation that an engagement-worthy
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Digital Marketing
How Travel Oregon’s Content Strategy Drove $50+ Million in Economic Impact
When Mo Sherifdeen joined Travel Oregon 19 years ago, he was the first person hired to work on the website.
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Digital Marketing
Why You Have To Care Enough To Send the Very Best in B2B Marketing
Pretend it’s late 2024. Oh, wait, it is. How time flies. As you plan your marketing strategy for 2025, think
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Digital Marketing
How To Catch Content Lightning in a Bottle
Fragmentation. It’s the best word to describe today’s landscape of entertainment and information consumption. Two years ago, user-generated content accounted
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Digital Marketing
10+ Overlooked Tools To Improve Your MarTech Stack
Building the ideal tech stack for content marketing remains a pie-in-the-sky dream for most marketers. So, we asked the experts
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Digital Marketing
B2B Content Marketing Trends 2025 [Research]
Tell me something, marketers. Are you satisfied with the state of B2B content marketing? According to 980 of you, the
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Digital Marketing
Set Your 2025 Content Strategy Before Buying New Tech — Here’s Why
Like most people, I hate spending money on some things but love spending on others. For example, I’ve been known
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Digital Marketing
How IBM Uses Data To Power Account-Based Marketing Strategy
My neighbor was a math professor at a college in San Francisco. He once told me: “The longest distance between
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Digital Marketing
Is Google NotebookLM the New CliffsNotes?
Do you remember CliffsNotes? The iconic yellow-and-black books summarized all manner of literary works. They digested the plot and detailed
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Digital Marketing
5 Things Content Marketers Shouldn’t Be Afraid of Doing
Reasons abound when you don’t want to do something: “I haven’t the time.” “The team is just me.” “Our audience
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Digital Marketing
Award-Winning Content for TMRW
Almost three years ago, Micky Onvural made a surprising move. She left her role as CEO of a B2C fashion
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Digital Marketing
The Marketing Career Path Is Crumbling. What Comes Next?
Is a career path in marketing even a thing anymore? As we approach Content Marketing World 2024, I’m struck by
7 Minute
Digital Marketing
Where LinkedIn’s AI Move Went Wrong
An update to terms of service isn’t usually a headline-making event, even at the biggest brands. Yet, this past year
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Digital Marketing
How To Find Your Way Through the Marketing Analytics Maze
In the 20th century, marketers relied on coupons, customers’ anecdotal feedback, and mainstream media subscriber numbers to understand their reach
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Digital Marketing
How To Transform a Corporate Blog Into an Award-Winning Website
This story may sound familiar. A small team writes and publishes content for a corporate blog. The company doesn’t know
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Digital Marketing
Map Your Strategic Path to Content Success [Sponsored]
For any successful journey, you need to know where you are, where you want to be, and what paths you
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Digital Marketing
Isn’t It Obvious? How To Make Content More Useful for Sales
“Isn’t it obvious?” How many times have you asked this question? How many times have you heard it asked? In
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Digital Marketing
How To Improve Data Storytelling and Gain More Support
“By 2025, data stories will be the most widespread way of consuming analytics.” That prediction from Gartner a few years
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Digital Marketing
Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way
The world seems chockablock with research and data about how AI is now — and in the future — having
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Digital Marketing
20+ Tips and Ideas That Make Paid Social Media Content Pay Off
Should you still invest in paid social media promotion and advertising for your brand? When I posed the question to
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Digital Marketing
Marketing Career Salaries
What’s the outlook (and current reality) for marketing jobs involving content these days? Our 2025 Career Outlook for Content
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Digital Marketing
Why AI in Demand Generation Is No Knight In Shining Armor [Research]
It’s been a challenging year for most groups within the marketing realm. But marketers who spend their efforts at the
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Digital Marketing
Determining the Role of AI in Marketing
Artificial intelligence manifests dueling perspectives. Some marketers are uncertain how to feel about this new technology. Some see the opportunities
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Digital Marketing
19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content
No marketer has ever said their content distribution budget is too big. That’s why brands of all sizes eagerly consider
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Digital Marketing
3 Sound Ideas for Building Audio Into Your Content Strategy
Have you heard? Listener-friendly content formats like podcasts, audiobooks, and sound snippets enhance the emotional appeal of your stories and
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Digital Marketing
The Story or the Storyteller?
Does trust begin with the story or the storyteller? I’d argue they should be on equal footing at the start.
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Digital Marketing
Why Data-Driven Personalization Is So Hard (and How To Make It Easier)
Marketers know that data-driven personalization presents a huge opportunity and a meaningful way to deliver on customer expectations. Research backs
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Digital Marketing
Game Your Paid Media Strategy
Are you ready for “advergaming”? Or is it ad gamification? Gamified advertising? Whatever the word or phrase, interactive advertising is
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Digital Marketing
How To Create a Video Strategy for Now and the Future
Everybody loves videos. In the most recent CMI research, 84% of marketers say they use videos — that’s an 11%
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Digital Marketing
8 Ways To Ensure That Your Content Is Accessible
Your content isn’t polished until you make it accessible to all. Google regularly introduces new accessibility features and updates to
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Digital Marketing
To Gate or Not to Gate? Is That Really the Question?
Does gating content make sense in 2024? In B2B content marketing, tension typically arises between marketing and sales teams over
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Digital Marketing
AI-Assisted Search Will Change the Pay-To-Play Games for Marketers
Are you ready for AI-assisted search paid advertising? Whew … a lot of buzzwords in that one question. That’s the
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Digital Marketing
Email Marketing: 19 Do’s and Don’ts
Email presents a marketing benefit unavailable on any social media channel: Your brand can show up directly in your audience’s
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Digital Marketing
Content Governance Is a Must for Successful Content Strategy
When you hire architects to design a house, they don’t just give the interior and exterior drawings to the construction
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Digital Marketing
Solo Stove Brand Reignites Snoop Dogg With Blunt Marketing
We have an update on the Snoop Dogg viral ad from earlier this year. Fresh off his Olympic hosting duties,
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Digital Marketing
What It Takes To Build a Unified Content Experience
Most brands understand what it takes to deliver a satisfying content experience — or think they do. But what your
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Digital Marketing
What To Do When the Optimal Strategy Isn’t Optimal
Strategy consultants and agencies often get a bad rap. Sometimes they deserve it. But sometimes they don’t. The cliché (and
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Digital Marketing
How To Mine Customer Reviews and Ratings To Improve Your Marketing and Products
Online reviews are a gold mine for marketers, and fortunately for you, the gold keeps growing. Just four years ago,
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Digital Marketing
How AI Grades for Influencers Help With Brand Safety
In a crowded marketplace, influencer marketing ranks as an effective strategy for brands to reach new audiences. Yet, many marketers,
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Digital Marketing
21 Great Ideas To Get Your Content Audience To Take Action
You don’t just create content for the sake of the audience. You’re a marketer. You create content to ultimately drive
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Digital Marketing
Brand Story Archetypes
Does every “new” show, series, and film you watch these days seem like something you’ve seen before? You’re not experiencing
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Digital Marketing
Can You Rent Success by Publishing Beyond the Website?
“Success is never owned. Success is only rented, and the rent is due every day.” That quote from Rory Vaden’s
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Digital Marketing
So, Google’s a Monopoly — Will Anything Change?
Shocking news this week. A U.S. court found Google, that tiny little Northern California company that provides search, advertising, and
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Digital Marketing
Branded Content Examples
Branded content is among the most misunderstood of all content tactics. While it’s a distinct approach, it’s easy to confuse
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Digital Marketing
How To Turn Old Content Into a New Work of Art With an AI Assist
Have you heard any of the countless remixes of New Order’s instant classic Blue Monday? Each one reimagines the synth-laden
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Digital Marketing
The New Facts About Your Owned Media Strategy
I’ve seen several articles and social media posts recently about why modern content marketing needs a “beyond the website” strategy.
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Digital Marketing
How To Create User Stories That End Frustrating Conversations About Marketing
The CEO asks the company’s data scientist if the marketing strategy should incorporate generative AI and large language models. The
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Digital Marketing
Small Player Wins Big in Brand Games
Marketing plasters the Olympics. In the Parade of Athletes, at every event venue, and during every media opportunity, the competitors
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Digital Marketing
23+ Roles You Might Need on Your Content Marketing Team
You learn the 2025 budget has room to add a new role to your content and marketing team, and you
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Digital Marketing
How This B2B Company Stole B2C’s Sizzle To Heat Up Its Content
Everybody expects content about refrigeration products to be boring. That’s why the marketing team at Heatcraft Refrigeration Products wanted to
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Digital Marketing
10 Essential Tips for Data-Driven Content Marketing [Sponsored]
Thanks to AI, any marketer can quickly create a blog post, article, or other type of content in minutes. But
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Digital Marketing
How To Balance Marketing Specialists and Generalists
Do you remember when your whole family went to the same doctor? Believe it or not, that wasn’t uncommon not
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Digital Marketing
Google Drops Out of the Anti-Cookie Campaign. What’s Next?
A huge leader dropped out of a major campaign this week. Oh, you thought we meant that national race in
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Digital Marketing
What Hiring Managers Look for in Content and Marketing Job Seekers
A dozen applications arrived shortly after the posting for a copywriter on the content marketing team at The TemPositions Group
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Digital Marketing
Don’t Start an Original Research Project Before Answering These 8 Questions
Original research creates a unique differentiator in your content marketing program, but not everyone or any AI tool can do
8 Minute
Digital Marketing
Creative People Aren’t Wicked Problems To Solve
We’re headed down the wrong road with generative AI. Over the last few months, I’ve been struck by the messages
7 Minute
Digital Marketing
Combine GA4 and ChatGPT To Deliver More Insightful Analytics
Optimal day: Friday Optimal topics: Content marketing, SEO Start date: Upcoming Friday Frequency: Every other Friday Of course, you don’t
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Digital Marketing
The Best New Metric for Marketers Since SEO Came Along
Do you have a share of model? We don’t mean like a super model or stock share. We’re talking about
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Digital Marketing
Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing
Generative AI prompts a lot of reactions from content marketers. Everybody seems to have an opinion — or more than
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Digital Marketing
How To Catch Audiences With Extraordinary Hooks
My wife had already fed our dog. Undeterred, the dog sat by her bowl with an innocent yet hungry look.
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Digital Marketing
Time for a Content Reboot? How to Tell
Don’t you sometimes wish you could redo all that content created years ago? I go back to things I wrote
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Digital Marketing
Surprising Search Behavior Teaches This Important Lesson
You have 173 days left to reach your marketing goals this year. Well, let’s be honest. Nobody really works or
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Digital Marketing
How To Unite Roles and Teams and Scale Your Content Operations
Ali Orlando Wert has led multiple content teams at high-growth companies fueled by acquisition. Although these teams are often pieced
7 Minute
Digital Marketing
Pack a Bigger Punch Writing Character-Limited Descriptions and Posts
Consumers really like short-form content. Billions watch TikTok videos, YouTube Shorts, and Instagram Reels every month. But it isn’t just
9 Minute
Digital Marketing
You Can Build a Better Racetrack Without Chasing SEO
Let’s talk about SEO. More than a month after a source gave thousands of pages of internal Google documentation to
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Digital Marketing
Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?
Marketers should stop using attribution models and return to a 1985-like measurement model if they want their brands to succeed
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Digital Marketing
How Better Source Interviews Lead To More Engaging Content
Ask a question; get an answer. Ask the next question; get the next answer. Repeat until done. That’s the basic
7 Minute
Digital Marketing
How To Take the All-Important Second Step in Your Content Strategy
I had two interesting discussions with marketing leaders recently. Both revolved around the same question: “Where do we start?” One
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Digital Marketing
What Should Agencies Do in a Flat-Growth Year?
How are things for marketing agencies? Not as great as last year, according to Ad Age’s Agency Report 2024 (subscription
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Digital Marketing
How To Build a Winning Content Plan for Social Media [Template]
Social media offers a volatile space for marketing. The rules of engagement vary across platforms, as do the audiences and
10 Minute
Digital Marketing
Groundbreaking Autism Travel Series Rockets Myrtle Beach Tourism
Stuart Butler is a trained rocket scientist turned content marketing rock star. Though the career as a rocket scientist didn’t
9 Minute
Digital Marketing
Why Brand-Building Matters, Even When You Can’t Measure It
A long time ago (so long ago that Nickelback still had hits), my marketing leader would ask me what value
7 Minute
Digital Marketing
Did Cannes Lions Awards Just Say Content Beats Advertising?
We didn’t get to the south of France this week, but we’ve been talking about Cannes Lions. At the International
4 Minute
Digital Marketing
How To Market Your Marketing To Marketers [New Research]
A mentor of mine used to drill the following into my head: “You are not your target market.” He meant
7 Minute
Digital Marketing
7 Authentic Ways Your Brand Can Take a Stand on Social Issues
Brands’ words and actions — including yours — matter. As politics, health care, and other cultural topics become more polarized,
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Digital Marketing
Is It OK for Platforms To Train Their AI With Your Content?
When is your content, our content? In the movie Fast Times at Ridgemont High, Jeff Spicoli (Sean Penn) has a
7 Minute
Digital Marketing
How To Use Technology To Unlock Content and Marketing Potential
Two brains are better than one. Embracing the machine brain of technology as a partner with the human brains of
9 Minute
Digital Marketing
What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
Time for a quiz. Do people trust: Non-governmental organizations (NGO)? Government? Media? If you answered no, no, and no, you
8 Minute
Digital Marketing
A Better Way To Build a Content Strategy
I’ve heard about more organizations kick-starting their content marketing strategy lately. That’s a welcome change from the past year when
7 Minute
Digital Marketing
Why Brands May Be Saying Less But Not Doing Less for Pride Month
Does Pride Month seem quieter this year? No big controversies stand out like last year, but no creative campaigns —
4 Minute
Digital Marketing
Quizzes, Games, and Polls [Examples]
A perplexing irony exists in content marketing. Though most content is static, interactive content usually delivers better results. Interactive content
8 Minute
Digital Marketing
How To Measure the Value of Your Audience (in Real Money)
Audience building is one of the hottest topics in marketing today. That’s why you hear so many software vendors claim
11 Minute
Digital Marketing
Leaked Documents Reveal Search Algorithm Secrets
Depending on your age, you’ve heard of the Pentagon Papers and Watergate. Younger people may recall the Edward Snowden revelation
5 Minute
Digital Marketing
How To Create Headlines: A 7-Point Checklist
Headlines are the workhorses of content. When they work well, they pull readers into your articles, e-books, podcasts, etc. When
10 Minute
Digital Marketing
Harness AI To Harmonize Your Brand Voice: A Step-by-Step Guide
A cacophony of brand voices hums in discord across your content spectrum. Getting them to sing together presents a challenge
9 Minute
Digital Marketing
Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore
You’d think that a new company with the resources of OpenAI would have a straightforward path to building trust. They
7 Minute
Digital Marketing
Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play
When is your audience NOT your end customer? If you’re a B2B marketer, you know the answer. Your job requires
6 Minute
Digital Marketing
How To Use Content Curation To Deliver Fresh Ideas Without Added Resources
More content marketers should act like museum curators. Museum curators pick an exhibit theme, carefully select the artifacts, and organize
9 Minute
Digital Marketing
Build a Workflow for Your Content Operation in 5 Steps
You’ve heard the expression, “Work smarter, not harder.” Content marketing teams would do well to adopt that philosophy. Hard work
9 Minute
Digital Marketing
Why Even Crushing Content Failures Aren’t Mistakes
Did you follow the Apple iPad Pro content debacle? Here’s a quick recap. A recent online ad for the new
6 Minute
Digital Marketing
What You Need To Know About Recent ChatGPT and Gemini Features
OpenAI and Google made waves in the world of artificial intelligence this week. In a studio set seemingly from the
5 Minute
Digital Marketing
The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media
Wouldn’t it be great if the content your brand invests so much time and resources in could earn attention from
8 Minute
Digital Marketing
3 Contextual Link-Building Strategies That Actually Work
Quality content can get your web pages ranking higher in Google search results. But contextual links can help, too.
8 Minute
Digital Marketing
Time To Evolve Your Social Media Strategy for 2024
What the heck should you do with social media in marketing these days? Content and marketing teams have been so
6 Minute
Digital Marketing
Tech Takes Over Marketing (But Not How You Think)
An old saying goes that marketers only worry about two things — the logo and the Pantone color. Well, the
5 Minute
Digital Marketing
Maximize Content Efficiency With These 7 Agile Practices
Content marketing teams rarely talk about efficiency. You frequently discuss quality, conversions, and brand alignment. Your primary concerns center around
11 Minute
Digital Marketing
How To Protect Your People and Brand
Your lack of social media guidelines could discourage employees from becoming brand advocates and even applicants from joining your company.
9 Minute
Digital Marketing
Why Your Content Won’t Surprise or Delight Unless You Expect More
We should rename generative AI. I suggest calling it “expressional AI.” The dictionary defines “generative” as “having the ability to
8 Minute
Digital Marketing
Oops, Google Did It Again — But You Still Need First-Party Data
In the immortal words of Britney Spears, “Oops, they did it again.” No, we’re not talking about the US government
5 Minute
Digital Marketing
How To Write Faster With or Without an AI Assist
If only you could write faster … The deadline pressure would lessen. The work volume wouldn’t overwhelm. The headache assignment
11 Minute
Digital Marketing
How To Develop a Great Creative Brief and Get On-Target Content
Every editor knows what it feels like to sit exasperated in front of the computer, screaming internally, “It would have
7 Minute
Digital Marketing
Avoid Traditional Marketing Metrics To Prove Content’s Real Value
There’s something in the air. In the past week, I’ve been asked more questions about how to measure content marketing
9 Minute
Digital Marketing
Don’t Follow Tesla’s Marketing Mistake
Tell us you don’t know anything about marketing without telling us you don’t know anything about marketing. Last week, multibillionaire
6 Minute
Digital Marketing
A Step-by-Step Guide To Building an Impactful Content Dashboard
With so many nuances to content, from distribution to format to the buyer’s journey, you must take a drill-down approach
12 Minute
Digital Marketing
Your Ultimate Guide To Master the Content Creation Process
Content creation acts as the heart of effective content marketing. And, as a skilled creative practitioner, you pour your heart
10 Minute
Digital Marketing
Overcome Change Fatigue and Boost Your Content Strategy
Change fatigue. It’s a thing. My good friend and amazing consultant Jenny Magic wrote a whole book on the topic.
8 Minute
Digital Marketing
Should Your Brand Shout Its AI and Marketing Plan to the World?
To use AI or not to use AI, that is the question. Let’s hope things work out better for you
7 Minute
Digital Marketing
How To Write A Lede
I have a tough time putting aside my editor’s brain. Editors and good writers know what I’m talking about. It’s
14 Minute
Digital Marketing
How To Use Testing To Create a Competitive Advantage
Are you motivating your audience to take action? How do you know which creative assets compel your audience to act?
10 Minute
Digital Marketing
Think Like a Golfer To Create a Winning Content Strategy
Do you play golf? I don’t, but I’m intrigued by one thing: The goal of golf is to play the
6 Minute
Digital Marketing
Will Google Buy HubSpot? | Content Marketing Institute
Google + HubSpot. Is it a thing? This week, a flurry of news came down about Google’s consideration of purchasing
4 Minute
Digital Marketing
How To Set Up a Content Publishing Process
Creating content gets a lot of attention. But it can’t get an audience without a well-executed content publishing process. Content
7 Minute
Digital Marketing
How To Adapt Your SEO and Content Strategies for SGE and AI Experiences
A massive change is coming to search. As Google experiments with AI in its standard search results and its Search
8 Minute
Digital Marketing
How To Get Unstuck With Generative AI in Your Content and Marketing
Feeling stuck with generative AI? Here’s a way to get unstuck. I’d like to ask you to think about two
8 Minute
Digital Marketing
The Reality of Generative AI in Marketing May Not Be What You Think
What’s really going on with generative AI and marketing? We wanted to know, so we went straight to the source
5 Minute
Digital Marketing
57+ Words Every Content Marketer Should Know [Glossary]
As a kid, you probably learned the phrase, knowledge is power. As a marketer, you prove its validity every day
18 Minute
Digital Marketing
Want More Referral Traffic? Don’t Overlook These Sites
Just as LeBron James has dominated NBA courts and conversation, Google has dominated search and content conversations since the turn
7 Minute
Digital Marketing
How To Direct An Employee Creator Network
One of the more exciting trends in marketing is the rise in interest in engaging employees as influencers and content
10 Minute
Digital Marketing
How To Prepare for the Data Apocalypse
Everybody knows the apocalypse of ad tech data approaches. Yet, most aren’t rushing to do anything about it. That’s the
5 Minute
Digital Marketing
How To Combine PR and Content Marketing Superpowers To Achieve Business Goals
A transformative shift is happening, and it’s not AI. The aisle between public relations and content marketing is rapidly narrowing.
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