What Marketers Should Do as Google Crumbles Third-Party Cookies
Google followed through on its resolution to give up cookies. Well, maybe “give up” is too strong to describe Google’s
July 6, 2024
Google followed through on its resolution to give up cookies. Well, maybe “give up” is too strong to describe Google’s
Seven years ago, Hackensack Meridian Health operated on content autopilot. It’s a story familiar to many marketers. Some with the
How many owned media properties does your company have? Yes, I’m asking you to count the newsletters, websites, campaign microsites,
Last week, Solo Brands, the parent company of direct-to-consumer-brands Solo Stove and others, appointed Christopher T. Metz as its president,
This article is co-authored by Digital River Media CEO Annie Murmann and COO Jeneanne Ballos. You diligently developed your customer personas, carefully selected relevant keywords,
. Developing content requires you to think about the audience. You likely create customer personas around the demographic data. But
When it comes to managing content and marketing operations resources, 2024 will be complicated. For one thing, marketing budgets
Around the turn of the 21st century, Web 1.0 came online. (Well, not the 1.0 part since no one knew
“Content marketing is a marathon, not a sprint.” That cliché is cold comfort when you’re buried in assignments, distracted by
Regardless of your specific intention or word for 2024, you (like me) probably think about it in terms of fixing